1.Survival
Our survival depends on the creation of value for our customers;depends on our ability to maintain cost effectiveness under the laws.

2.Growth
Our growth depends on our persistent pursuit of the company strategic goals,to take advantage of our core compatibility.

3.Strategy
Cost effective advantage;numerous customers;product innovation and variety;quick to change

4.Customer first
Customer is the king;always cooperate with customers;never compete with customers;honor customer confidentiality;deliver products on time;help the customer improve his competitiveness

5.Employee Talents
5.1 All employees who perform their jobs are talents. Employees who fail to perform should be laid off.
5.2 All employees who are proactive,responsible,and improve working relationship are talents and good employees.
5.3 Employees are the most valuable assets of the company
5.4 The company should provide the employees with good working condition,opportunity for personal growth
5.5 Company-employee interaction:be proud of your company,cheer your employee on!

6.Long-Term
6.1 The company should be built on sustainable,long-term basis.This is the responsibility of an entrepreneur. To do otherwise is irresponsible to the society,the customer,the employees,and the shareholders.
6.2 Employees should strive to improve in their post,to become experts in their jobs,so they can at least use their experience to support their families,and live a decent life.
6.3 Maintain good customer relations:It is much more important to retain a customer than to develop a new customer.

7.Costs
7.1 Costs are everywhere
7.2 Costs are built up with bits and pieces
7.3 Wastes that contribute to costs are everywhere.There is opportunity for everyone to save costs through waste elimination.
7.4 We must pay attention to the make-up of the costs because it is most important for cost control
7.5 Continuously improve product design to reduce material consumption,standardize manufacturing and production process
7.6 Reduce production time;improve quality;lower QA costs and maintenance costs.
7.7 Utilize more domestic components. This might be the most critical measurement for survival.
7.8 Logistics:Procurement costs,inventory costs,internal logistics and coordination.
7.9 Manufacturing:increase pass rate of finished products;increase utilization rate of production line;improve employee productivity;increase efficiency of internal logistics.
7.10 Finance and Taxation:Reduce capital expenditure;reinvest capital;tax avoidance;contract management;improve coordination;
7.11 Quality Assurance
7.12 Process of defected products and package materials;
7.13 Managing costs:each administrative measurement cost should be taken into consideration
7.14 Costs of goods sold
7.15 Human resource management
7.16 Administrative and logistics management
7.17 Management and comparison of costs for processing for foreign cooperation

8.Integrity
Trust fellow employees and try to understand them positively;be tolerant of others differences;do not fall into rumors.

9.Learning and improving
There is always room for improvement.To not improve means to be replaced by others
One can learn through everything,such as work,reading,communication,seminars,training,even through success and failure

10.Company Culture
Every employee has his talent;
Every employee must learn to respect himself first before expecting respect from others;
All employees belong to one team. One can only be successful and respectable through team-work;
Always keep an employee informed of his performance;
Incentive should take many forms,and should be given on time and wherever it is needed;
Improve team-work through more team-building activities;
Keep employees informed of company major good news

11.Work relationship
Employees should maintain proper work relationship,especially between direct superiors and subordinates and among peers;
Maintain professional work relationship with honest and integrity;
Each employee,when performing his own work should think in others position-how much extra work you have increased for others Is he willing to cooperate Is he able to perform the extra How much does it cost One should not think only of himself,without considering others;
Discuss with others and request sincerely

12.Crisis and risk awareness:
Risk is everywhere;crisis can happy from time to time
Product obsolete;
Introduction of new product;
Loss of competitiveness due to high costs;
Deteriorating customer relationship,especially loss of major customers;
Rapid falling of market price
Rapid increase of price of major components;
Costs for acquiring and loss of employee talents;
Legal risks;
Mismanagement
Formidable competitors;
Abnormal finished product inventory;
Bad debts;
We should treat crisis also as an opportunity,because it hits our competitors as well.